The term "bridal makeup" can refer to a process, products, or a service, depending on the context. This response covers the bridal makeup process, current trends, and products you can use to achieve the looks yourself The bridal makeup process Achieving a long-lasting, flawless bridal look requires careful preparation, product selection, and application techniques. Skin preparation Cleanse: Use a gentle cleanser to remove all dirt and oil from your face. Exfoliate: A mild exfoliant removes dead skin cells for a smoother surface. This should ideally be done in the weeks leading up to the wedding. Moisturize: Apply a lightweight, long-wear moisturizer to keep skin hydrated. For dry skin, this step is particularly important to prevent a "cakey" look. Prime: Use a mattifying primer for oily skin or a hydrating primer for dry skin to help makeup grip and last all day.